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Shop the ROC

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Why Shop the ROC?

When people shop local, local small businesses thrive, jobs are retained, and best of all--more jobs are created. If consumers spend $100 at a local business, roughly $68 stays in our local economy. When consumers spend the same amount at a non-locally owned business, only $43 stays in the local economy. The #ShopTheROC” movement is the City of Rochester’s campaign to bolster local businesses and encourage residents and visitors to patronize stores, restaurants, and service providers in Rochester’s neighborhoods by supporting the efforts of merchant and business associations as well as local businesses in the city.

Join Shop the ROC 

Interested business owners or organization managers can access the form at the bottom of this page to submit their information to the listing to be included in future updates  


Looking to Shop Local? 

See our interactive mapping application below (or click here) that will help you explore what local businesses provide different goods and services near year. Don't forget to check out these other business directories too:

Looking for a mobile-optimized link? Check it out here.

Disclaimer: The information provided herein has been received from each respective vendor.  The City does not endorse any such vendor or its products and cannot guaranty the quality or safety of any product or the accuracy of its description. The City receives no compensation for providing this information. Individual vendors are responsible for updating the information about their operation’s details if they change. 

If you are unable to view the Shop the ROC Directory Information Submission Form, click here.

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